Role: UX/UI Designer
TaskTech
Professionals and teams often struggle with managing tasks effectively—juggling priorities, tracking deadlines, staying organized, and collaborating smoothly without losing focus.
How might we create a streamlined platform that unifies task management—priorities, deadlines, collaboration, and progress tracking—while offering smart guidance, thereby enabling professionals and teams to work with clarity, efficiency, and confidence?
Imagine wanting to grow your own garden but feeling overwhelmed by where to start — from choosing the right seeds to finding organic supplies. I envisioned a place where everything a gardener needs could come together effortlessly.
Garden Hub began as a simple seed of inspiration: to create an app that nurtures not just plants, but also the passion for sustainable, organic gardening — making it easy, joyful, and accessible for everyone. This is the story of how that idea took root and began to grow.
Project background and personal journey
TaskTech was envisioned as a solution to the daily challenges professionals and teams face in staying organized and productive. From scattered tools to overwhelming workflows, the need for a centralized and intuitive platform became clear. The app aims to simplify task management by bringing together priorities, deadlines, and collaboration into one cohesive space.
Designing TaskTech was both a learning curve and a rewarding experience. As someone passionate about creating user-focused solutions, I was inspired to explore how productivity tools could feel less rigid and more human. This project allowed me to apply design thinking to real pain points, experiment with features that enhance clarity and focus, and grow my skills in building interfaces that balance simplicity with functionality.
Your complete productivity journey, from planning to collaboration, right at your fingertips
All your tasks, organized in one powerful app
PROBLEM
There’s a clear need for an all-in-one productivity platform that not only streamlines task organization, deadlines, and priorities but also empowers users with intelligent guidance, reducing the stress and inefficiency of managing work across multiple tools.
Professionals—whether individuals, small teams, or larger organizations—struggle to find a single, effective platform that caters to their diverse productivity needs. The current landscape of scattered apps for scheduling, collaboration, and tracking creates fragmented workflows and unnecessary complexity.
Workers, the backbone of every project, face challenges in balancing tasks, staying aligned with their teams, and maintaining focus amidst distractions. This disjointed approach discourages productivity and often results in wasted time and reduced efficiency.
Existing applications lack a truly user-centric, holistic experience, failing to unify task management, collaboration, and progress tracking in one seamless platform. This gap leaves users overwhelmed, limits accessibility, and creates barriers to achieving meaningful goals.
A unified solution that integrates task organization, smart reminders, collaboration tools, and actionable insights—while making productivity simple, accessible, and motivating—is urgently needed, underscoring the opportunity for innovation in the productivity space.
This proposed problem statement for TaskTech highlights the demand for a centralized productivity solution and emphasizes the importance of clarity and efficiency, aligning with the broader mission of empowering professionals and teams to achieve their goals with confidence and ease.
Research: Competitive & SWOT Analyses
monday.com
Todoist
TaskTech positions itself as a simpler, more user-centric alternative to monday.com. While monday.com excels with enterprise-grade customizations, extensive integrations, and complex workflow management, TaskTech focuses on clarity, ease of use, and guided productivity for small teams and individual professionals. By offering intuitive task organization, smart suggestions, and frictionless collaboration, TaskTech reduces the learning curve and feature overload often associated with monday.com, making it an ideal choice for users who want efficiency without complexity.
TaskTech offers a more team-focused and feature-rich experience compared to Todoist. While Todoist shines as a minimalistic, personal productivity app with fast task capture and simple organization, TaskTech expands on these strengths by supporting small team collaboration, guided workflows, and actionable insights. It bridges the gap between personal simplicity and team coordination, giving users the ability to manage tasks efficiently while maintaining clarity and focus, something Todoist’s lightweight approach cannot fully address.
User Surveys & Interviews
Connecting with local professionals, freelancers, and small team members, I conducted in-depth conversations to gather firsthand insights about their task management habits. Engaging directly with users allowed me to validate assumptions and understand real-world challenges in organizing work, collaborating, and staying productive.
Through this hands-on approach, I uncovered key pain points—ranging from juggling multiple tools and deadlines to difficulties in prioritizing tasks and tracking progress. These qualitative insights were instrumental in shaping a user-centered design for TaskTech, ensuring the platform effectively supports both individual productivity and seamless team collaboration.
User Survey Takeaways
Before conducting the survey, I carefully designed questions to explore how professionals and small teams currently manage tasks, which challenges they encounter, and what kind of support they expect from a centralized productivity app. The survey, engaging a diverse group of users from solo freelancers to team leads, revealed two clear themes: the frustration of juggling multiple tools and the need for smarter guidance to prioritize work effectively.
From the user perspective, there was a strong desire for convenience—having task tracking, deadlines, and collaboration in one platform—while more experienced users emphasized actionable insights and suggestions to manage workloads efficiently. The feedback highlighted the inefficiencies caused by fragmented tools and reinforced the demand for a unified application. These insights confirmed the potential for TaskTech to gain adoption by offering simplicity, clarity, and intelligent support for both individuals and teams.
Meet the Users:
Personas, Task Flows, Journeys
To start wireframing, I immersed myself in the daily routines of task managers—observing professionals, freelancers, and students as they organized their schedules, tracked deadlines, and collaborated across different tools.
By engaging directly with users who juggle multiple projects, I discovered their pain points, habits, and what they value most in staying organized and productive. These insights shaped realistic user personas for TaskTech, which then guided task flows and user journeys reflecting real-world task management scenarios.
This hands-on research uncovered recurring patterns and expectations, laying the foundation for a design that helps users manage tasks more efficiently, prioritize effectively, and collaborate seamlessly.
User Persona
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TaskTech taught me
TaskTech has been a journey of exploration and problem-solving, transforming an initial idea into a platform that makes task management seamless and intuitive. Working independently, I focused entirely on understanding how users navigate multiple projects, prioritize work, and stay connected with their teams. Their experiences shaped the app’s design, ensuring it truly simplifies organization and boosts productivity.
As a solo project, I approached design with empathy and practicality. I immersed myself in users’ daily workflows, uncovering pain points and opportunities to reduce friction. Crafting solutions that address real challenges reinforced my belief in human-centered design and strengthened my skills in research, ideation, and complete end-to-end design execution.
